The unique "Roberto Cavalli at H&M" collection made by the Italian
fashion legend in collaboration with H&M was presented to the international
press at a
gloriously glamorous gala event in Rome's Salone delle Fontane last
night.
Roberto Cavalli made grande entrée on a red carpet catwalk with a
trail of
models wearing his luxurious party collection. Stars from the music-
and
movie
business, as well as fashionistas came to celebrate with the designer
in
Italian
rock'n roll style.
"Roberto Cavalli is one of my personal favourites. His clothes are
sexy,
and he
is always on the edge and changes before other designers. I think the
collaboration with H&M is great because now all women can wear his
designs",
says Halle Berry.
The Roberto Cavalli party was staged like a gigantic VIP lounge
where,
among
others, Sharon Stone and Halle Berry were spotted in the crowd. The
ambience was
heated up with the noise of a helicopter and cars, paparazzi flashes
and
the
appearance of the Italian fashion legend together with his wife Eva,
followed by
models wearing the "Roberto Cavalli at H&M" collection, sweeping down
to
the end
of the red carpet catwalk where he contently declared:
"This party for the launch of the Roberto Cavalli at H&M collection
is
truly
amazing! The atmosphere is electrifying, glamorous and full of
positive
and
young energy. It's a magical night that I will never forget", says
Roberto
Cavalli.
"I think the collaboration with H&M is a great idea. The clothes look
great and
the ads are beautiful. Roberto Cavalli is a wonderful designer who
knows
how to
make both chic and sexy", says Sharon Stone.
Models Erin Wasson and Jessica Stam showed Roberto Cavalli's famous
animal
print
dresses made of silk chiffon, a fabulous red carpet dress made of
pleated
gold
lame, a mini sheath with sequins and pearls and shapely tuxedo style
jackets and
trousers. Nicolas Malleville showed the men's range with sharply cut
suits
and
tuxedo separates, worn as a suit or with jeans, T-shirts and shirts
de
luxe.
"The collection is built around a selection of Roberto Cavalli's
favourite
pieces throughout the years, of which many are made to wear on the
red
carpet.
But Cavalli's fashion is not only about the red carpet but foremost
about
a
positive and optimistic attitude. It's about enjoying the good things
in
life
with large dose of fashion glamour", says H&M's head of design
Margareta
van den
Bosch.
To view film material from the fashion event:
www.hm.com/press/cavalli
To view picture material from the fashion event:
www.hm.com/press
For more information please contact:
H&M's press service: mediarelations@hm.com
Tel. no. +46 8 796 53 00
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